Saturday, July 04, 2009
The Economy Causes Us To Lose Our VIBE!
One of the last covers of VIBE!
On a personal note one of my biggest fetishes or extravagances is magazines... Lovem! Never throw them out! Been following VIBE since day one thought the magazine was not up to the standards it set out in the first couple of years. So its sad to say that Vibe, Hip - Hop and R&B's answer to Rolling Stone magazine closed its doors on Tuesday this past week. According to editor-in-chief Danyel Smith the magazine was strong in the second half of 2008 with over 800,000 copies in circulation, advertising revenue had been way off, with high-end clients pulling ads leaving fifty staff members out of work. The decision leaves two major magazines, The Source and XXL, focusing on hip-hop or R&B. The Source has had its own troubles, going through a bankruptcy and emerging under new ownership last year. A rock-focused magazine, Blender, folded last year. The musician Quincy Jones and Time Warner created Vibe in 1992. The Wicks Group, a private equity firm, bought it in 2006. In a new interview with Ebony, Quincy Jones—the magazine’s founder—expressed an interest in buying the now-defunct publication.
"I’m trying to buy my magazine back now,” Jones said.
The critically acclaimed producer watched Vibe progress from the sidelines and now admits that he did not always like what he saw. However, he stopped short of calling out names. “They just messed my magazine all up, but I’m gonna get it back. You better believe it, Imma take it online because print and all that stuff is over."
While many may be dismayed at Jones proclaiming the death of print, he vows to bring the publication into “this century.” Jones continued, naming off newspapers that have fallen on hard times financially. “They're over the same way as the record business. We have got to get into this century."
All I can say is go for it Quincy! Ill be standing in line to buy it when it hits the shelf!
This is the last cover of VIBE before all operations came to a stop at the magazine...
Note: All images and text (not specified) is copyrighted by Christopher Cushman. This site does not specify or denote the sexual orientation of any model and as such please post your comments accordingly.
Posted by EpiphanyNoir at 7/04/2009 01:21:00 PM